RESUMÉ
RESUMÉ
SUMMARY
From creating award winning design and communications for multi-national agencies and clients, to building and managing creative groups, to forming a “virtual agency” handling independent projects, I have a deep level of experience enabling me to take on any assignment large or small. Being able to engage on any project and contribute ideas, whether graphic solutions or complete communication programs has consistently resulted in a very long list of business and creative successes.
EXPERIENCE
CRAIG MILLER DESIGNS
ART DIRECTOR / CREATIVE DIRECTOR
2011-PRESENT
Working as a freelance independent I have been engaged on multiple creative projects for Saatchi & Saatchi, General Mills, The Burns Group NYC, and Boomagers Inc. These projects have consisted of creative development in all media for a wide range of clients including Folgers Coffee, Cheerios, Chase Bank, Blackberry, Avaya Communications, Amplify and Wireless Generation (software educational companies), Edwards Pies, Mrs.Smith’s Pies, Red Baron and Freschetta Pizzas, Granite City Brewery, Aventura Mall, and Cielo (a cinema management technology company).
MILLERMANLLC
ART DIRECTOR / CREATIVE DIRECTOR
2010-2011
In partnership with Consequence Consulting NY, my team functioned as a virtual agency for SuperValu Corporation, a major national grocery retailer consisting of 15 supermarket chains. The initiative included the development, design and production of a multi media national branding campaign adaptable to each individual brand banner, inclusive of broadcast, radio, outdoor and online marketing.
McCANN-ERICKSON
SENIOR VP, GROUP CREATIVE DIRECTOR
2001-2010 – NEW YORK
During my tenure at McCann Erickson I served as the North American Creative Director for General Mills Corporation, I was responsible for creative development for all brands marketed in the United States. From Nature Valley Granola Bars, to Chex Mix and Hamburger Helper to Cinnamon Toast Crunch, Betty Crocker, Cheerios as well as corporate initiatives. The work included all media and forms of communication, with an emphasis on broadcast and content creation. Branding, creative development, strategic work, research disciplines, and client management were all an integral of my responsibilities. Throughout my time at McCann Erickson I was consistently able to lead brands to sales and creative success.
SAATCHI & SAATCHI
EXECUTIVE VP, EXECUTIVE CREATIVE DIRECTOR
1986 – 2000 – NEW YORK
At Saatchi & Saatchi I was successful in building a creative group responsible for a wide range of business breakthroughs. These included launching a groundbreaking successful, multi-year campaign for UBS PaineWebber, a rebirth and re-positioning of the Cheerios cereal brand, plus the creation of award-winning work for Wild Turkey Bourbon, Pepperidge Farm, Tyson foods and Burger King. A consistent sales-driven track record coupled with a distinct creative aesthetic was the cornerstone of my success. It is important to mention that not only did I serve as creative director I was also directly responsible for being “hands on” creative and directly developing a significant portion of the work.
EDUCATION
BACHELOR OF FINE ARTS, COMMUNICATION DESIGN
PARSONS SCHOOL OF DESIGN
SKILLS
•Advertising, Art Direction, Branding, Concept Development, Digital Layout, Print and Pre-Press Production,Typographic Selection and Layout
•Client Relations and Presentation Development, Creative Management, Staffing, Budget and Timetable Development, Photoshoot Art Direction for Film, Video, and Stills
•Full broadcast creative development and production inclusive of conceptualization, storyboards, mood boards, budget proposals, timetables, director selection and shoot supervision, post production editorial and effects, music and soundtrack development finishing and delivery
•Print media concept and design – magazine, editorial, newspaper, collateral, posters and large format
•Digital concept design and execution – Website design and production, image selection and re-sizing, email campaigns and revisions, social media, banner ads
•Brand content development and production for all digital media outlets inclusive of production
PROGRAMS
Adobe Acrobat, InDesign, Photoshop, Illustrator, Yoast SEO, WordPress, Microsoft Word, Powerpoint, Quark, Macintosh OS, Lightroom, Mailchimp
RECOGNITION
•ADDY AWARDS
•ART DIRECTORS CLUB AWARDS
•THE ONE SHOW
•COMMUNICATION ARTS
•EFFIE AWARDS for advertising effectiveness
•INTERNATIONAL TV & FILM AWARDS
•CREATIVITY MAGAZINE AWARDS
•ADAGE BEST TV COMMERCIAL AWARD
•MULTIPLE CLIENT RECOGNITION AWARDS
COMPLIMENTS
-
Maria GarelliFreelance Senior Content Producer at Garelli Girl Productions
Craig Miller is one of my favorite Creative Directors! I worked alongside him extensively at Millerman LLC, on some very tricky, large scale productions. As Craig’s producer, I had the pleasure of witnessing him walk his clients through his vision easily. Craig is truly a talen…
-
John HurstGlobal Creative Director McCann Erickson UK / Strategic Consultant and Copywriter at Independent
Craig is relentless in his pursuit of great creative. He goes into every project with unbounded enthusiasm which inspires his partners and earns the trust and admiration of his clients. He has huge experience on a wide range of businesses which shows in his attention to detail an…
-
Steve KlausnerCreative Director, FCB New York, Independent Consultant
As both colleagues and friends, Craig and I have worked together on a variety of projects, in print, TV and online. His talent, professionalism, intelligence and good fellowship have made interacting with him a joy.
GET IN TOUCH
EMAIL:[email protected]
MOBILE: 1-917-679-8823
LINKEDIN: www.linkedin.com/in/craig-miller-b02a5925/
SUMMARY
From creating award winning design and communications for multi-national agencies and clients, to building and managing creative groups, to forming a “virtual agency” handling independent projects, I have a deep level of experience enabling me to take on any assignment large or small. Being able to engage on any project and contribute ideas, whether graphic solutions or complete communication programs has consistently resulted in a very long list of business and creative successes.
EXPERIENCE
CRAIG MILLER DESIGNS
ART DIRECTOR / CREATIVE DIRECTOR
2011-PRESENT
Working as a freelance independent I have been engaged on multiple creative projects for Saatchi & Saatchi, General Mills, The Burns Group NYC, and Boomagers Inc. These projects have consisted of creative development in all media for a wide range of clients including Folgers Coffee, Cheerios, Chase Bank, Blackberry, Avaya Communications, Amplify and Wireless Generation (software educational companies), Edwards Pies, Mrs.Smith’s Pies, Red Baron and Freschetta Pizzas, Granite City Brewery, Aventura Mall, and Cielo (a cinema management technology company).
MILLERMANLLC
ART DIRECTOR / CREATIVE DIRECTOR
2010-2011
In partnership with Consequence Consulting NY, my team functioned as a virtual agency for SuperValu Corporation, a major national grocery retailer consisting of 15 supermarket chains. The initiative included the development, design and production of a multi media national branding campaign adaptable to each individual brand banner, inclusive of broadcast, radio, outdoor and online marketing.
McCANN-ERICKSON
SENIOR VP, GROUP CREATIVE DIRECTOR
2001-2010 – NEW YORK
During my tenure at McCann Erickson I served as the North American Creative Director for General Mills Corporation, I was responsible for creative development for all brands marketed in the United States. From Nature Valley Granola Bars, to Chex Mix and Hamburger Helper to Cinnamon Toast Crunch, Betty Crocker, Cheerios as well as corporate initiatives. The work included all media and forms of communication, with an emphasis on broadcast and content creation. Branding, creative development, strategic work, research disciplines, and client management were all an integral of my responsibilities. Throughout my time at McCann Erickson I was consistently able to lead brands to sales and creative success.
SAATCHI & SAATCHI
EXECUTIVE VP, EXECUTIVE CREATIVE DIRECTOR
1986 – 2000 – NEW YORK
At Saatchi & Saatchi I was successful in building a creative group responsible for a wide range of business breakthroughs. These included launching a groundbreaking successful, multi-year campaign for UBS PaineWebber, a rebirth and re-positioning of the Cheerios cereal brand, plus the creation of award-winning work for Wild Turkey Bourbon, Pepperidge Farm, Tyson foods and Burger King. A consistent sales-driven track record coupled with a distinct creative aesthetic was the cornerstone of my success. It is important to mention that not only did I serve as creative director I was also directly responsible for being “hands on” creative and directly developing a significant portion of the work.
EDUCATION
BACHELOR OF FINE ARTS, COMMUNICATION DESIGN
PARSONS SCHOOL OF DESIGN
SKILLS
•Advertising, Art Direction, Branding, Concept Development, Digital Layout, Print and Pre-Press Production,Typographic Selection and Layout
•Client Relations and Presentation Development, Creative Management, Staffing, Budget and Timetable Development, Photoshoot Art Direction for Film, Video, and Stills
•Full broadcast creative development and production inclusive of conceptualization, storyboards, mood boards, budget proposals, timetables, director selection and shoot supervision, post production editorial and effects, music and soundtrack development finishing and delivery
•Print media concept and design – magazine, editorial, newspaper, collateral, posters and large format
•Digital concept design and execution – Website design and production, image selection and re-sizing, email campaigns and revisions, social media, banner ads
•Brand content development and production for all digital media outlets inclusive of production
PROGRAMS
Adobe Acrobat, InDesign, Photoshop, Illustrator, Yoast SEO, WordPress, Microsoft Word, Powerpoint, Quark, Macintosh OS, Lightroom, Mailchimp
RECOGNITION
•ADDY AWARDS
•ART DIRECTORS CLUB AWARDS
•THE ONE SHOW
•COMMUNICATION ARTS
•EFFIE AWARDS for advertising effectiveness
•INTERNATIONAL TV & FILM AWARDS
•CREATIVITY MAGAZINE AWARDS
•ADAGE BEST TV COMMERCIAL AWARD
•MULTIPLE CLIENT RECOGNITION AWARDS
COMPLIMENTS
-
Maria GarelliFreelance Senior Content Producer at Garelli Girl Productions
Craig Miller is one of my favorite Creative Directors! I worked alongside him extensively at Millerman LLC, on some very tricky, large scale productions. As Craig’s producer, I had the pleasure of witnessing him walk his clients through his vision easily. Craig is truly a talen…
-
John HurstGlobal Creative Director McCann Erickson UK / Strategic Consultant and Copywriter at Independent
Craig is relentless in his pursuit of great creative. He goes into every project with unbounded enthusiasm which inspires his partners and earns the trust and admiration of his clients. He has huge experience on a wide range of businesses which shows in his attention to detail an…
-
Steve KlausnerCreative Director, FCB New York, Independent Consultant
As both colleagues and friends, Craig and I have worked together on a variety of projects, in print, TV and online. His talent, professionalism, intelligence and good fellowship have made interacting with him a joy.
GET IN TOUCH
EMAIL:[email protected]
MOBILE: 1-917-679-8823
LINKEDIN: www.linkedin.com/in/craig-miller-b02a5925/