The Hamburger Helper “Hometown Helper” program was a very successful promotion that built a strong relationship with the HH family consumer. Targeted to working families who live in mainstream American towns, the program offered community support for local initiatives. Consumers were able to submit legitimate money requests to support their local towns. Uniforms for Little League, money to support a local daycare center, park improvements and the list goes on. The ‘Hometown Helper” program was supported by a YouTube video, banner ads and the website. It resulted in the donation of over a million dollars to local communities and created a strong connection to the brand.

The Hamburger Helper “Hometown Helper” program was a very successful promotion that built a strong relationship with the HH family consumer. Targeted to working families who live in mainstream American towns, the program offered community support for local initiatives. Consumers were able to submit legitimate money requests to support their local towns. Uniforms for Little League, money to support a local daycare center, park improvements and the list goes on. Hamburger helper held a drawing every month from the submissions and awarded recipients for the winning request. The ‘Hometown Helper” program was supported by a YouTube video, banner ads and the website. It ultimately donated over a million dollars to local communities and created a strong connection to the brand.